“Makeup doesn’t give me confidence it simply helps express the confidence I already have.”

Urban Decay mirrors the complete, whole, strong, independent woman that I am.

Own Your Queendom

PRINT ADS:

See a new side of makeup. Different women show how they Own Their Queendom using Urban Decay as a medium for self-expression, a way to emphasize, not cover up, who they are.   

RADIO SPOT:

Singer Camilla Cabello talks about her newest hit song "Havana," what it means to her and how connecting with her Cuban heritage helps her "Own Her Queendom"

Unknown Track - Unknown Artist
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FILM SPOT:

Urban Decay Commercial

Urban Decay Commercial

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YOUTUBE SPOT:

Makeup junkies love watching influencers apply their makeup, so we created a YouTube questionnaire series featuring powerful and inspirational women do their makeup as they are getting ready to "own their queendom"