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“Makeup doesn’t give me confidence it simply helps express the confidence I already have.”
Urban Decay mirrors the complete, whole, strong, independent woman that I am.
Own Your Queendom
See a new side of makeup. Different women show how they Own Their Queendom using Urban Decay as a medium for self-expression, a way to emphasize, not cover up, who they are.
Singer Camilla Cabello talks about her newest hit song "Havana," what it means to her and how connecting with her Cuban heritage helps her "Own Her Queendom"
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Urban Decay Commercial
Makeup junkies love watching influencers apply their makeup, so we created a YouTube questionnaire series featuring powerful and inspirational women do their makeup as they are getting ready to "own their queendom"