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THE ASK:
Showcase Duolingo as a service to use in your everyday life. Create everyday users from the occasion user
CONSUMER INSIGHT:
Language can act as invisible barriers between people
BRAND INSIGHT:
Duolingo offers many languages and doesn't discriminate between them
IDEA:
Show how language and, as a result, Duolingo can be used as the bridge between cultures and can have to ability to break down barriers
THE LINE:
Learning the languages of us
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